KOTRA Expands K-Consumer Goods Promotion Event Across India

'Consumer Goods Expo' Held in Chandigarh and Chennai, India Until the 27th

At the consumer goods expo held in Chennai, India, visitors are taking commemorative photos. / Provided by KOTRA

[Asia Economy Reporter Kim Pyeonghwa] The Korea Trade-Investment Promotion Agency (KOTRA) will hold the promotional event "India Consumer Goods Expo" from the 17th to the 27th of this month in Chennai, southeastern India, and Chandigarh, northern India. This event was organized to support the entry of domestic small and medium-sized enterprises into the Indian consumer goods market. Similar events were held in New Delhi and Bengaluru in India in June and July, respectively.

KOTRA stated that as India has grown into a representative Hallyu consumer market due to the Hallyu fandom, the consumer goods expo has been expanded throughout India. Since the hosting regions are places where domestic products are not easily available, it is expected to serve as an opportunity for K-consumer goods to spread in the Indian market. India is an emerging market with a population of 1.4 billion and relatively high economic growth.

At this promotional event, KOTRA provides opportunities for 36 Indian distribution companies importing K-consumer goods to sell Korean products on-site and encourages additional imports. More than 150 products from domestic companies, including beauty, food, and daily consumer goods, will be sold at the expo.

Bin Junhwa, head of KOTRA's South Asia Regional Headquarters, said, "I hope that our companies will not only gain export opportunities through the platform of the India Consumer Goods Expo but also confirm the potential of the Indian market and expand their local presence." He added, "As next year marks the 50th anniversary of Korea-India diplomatic relations, we will actively promote more 'Export Plus' projects."

This content was produced with the assistance of AI translation services.