Gwangju Bank 'SNS GwangEunStar' Contest Award Ceremony

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced that it held the award ceremony for the 4th ‘SNS GwangEun Star’ contest conducted for its employees.

Gwangju Bank launched the contest for four months starting from July to attempt various communications with customers and strengthen brand promotion.

This has continued as the fourth communication platform since 2019, and each year, employees’ interest and response have been growing stronger.

The contest is held in two categories: General and Campaign.

The General category requires content that well represents the Gwangju Bank brand image, while the Campaign category involves producing videos that effectively convey the meaning of Gwangju Bank’s campaign song.

At the award ceremony held after the four-month-long journey, works featuring employees’ active participation and creative ideas stood out, including videos and photos that clearly explained complex financial products, showcased benefits of using Gwangju Bank products, and various activities for the local community.

The winning works will be posted on Gwangju Bank’s Instagram, YouTube, and Facebook.

Employees said, “By promoting Gwangju Bank’s brand and communicating through easily accessible platforms like YouTube and Instagram, we feel much closer to our customers. This contest gave us an opportunity to rethink financial life from the customer’s perspective and realize the importance of brand promotion based on communication.”

Song Jong-wook, President of Gwangju Bank, stated, “I hope all employees will strive to carry out lifestyle-oriented financial marketing that empathizes with customers’ emotions and reflects trends, rather than conventional, rigid information-delivery marketing.”

This content was produced with the assistance of AI translation services.