SPC Baskin-Robbins Launches Limited Edition 'Shoot!ing Star' Supporting South Korea

[Asia Economy Reporter Moon Hyewon] SPC Group's Baskin-Robbins announced on the 25th that it will release a limited edition upgraded version of the popular flavor 'Shooting Star,' called 'Shoot!ting Star,' to cheer on the South Korea national football team.

Shoot!ting Star is a season-limited product that adds 30% more popping candy, a popular element of Shooting Star known for its popping texture. It combines vanilla and blueberry ice cream with a cherry ribbon to maximize a sweet and tangy flavor, and features blue popping candy embedded with tri-color rainbow candies, offering a fun popping sensation and vibrant colors in every bite.

Baskin-Robbins is offering a coupon through the Happy Point application (Happy App) that provides a 4,500 KRW discount when purchasing a quarter size including Shoot!ting Star until the 29th, to support consumers cheering for the South Korea national football team. Additionally, through delivery apps such as Happy Order, Yogiyo, KakaoTalk, and Coupang Eats, a set menu is available where customers can purchase a pint or quarter size along with a 'Cheering Stick' merchandise for 1,100 KRW. Some stores not participating in the event are excluded, and sales are limited in quantity.

On match days of the South Korea football team, Baskin-Robbins will extend operating hours at select stores. A total of 186 major stores nationwide, including locations in Gangnam and Daehak-ro in Seoul, will extend store hours until midnight on match days, and delivery order hours will be extended until 1 a.m. Customers can check the participating stores and operating hours by contacting each store individually. A time promotion will also be held for pickup orders through Happy Order on match days.

This content was produced with the assistance of AI translation services.