Dongseo University Students Selected for Top and Excellence Awards in Tourgandure University Student Supporters

(From left) Ok Chang-hwa, Choi Yumi, and Lee Jun-seo, students of the Department of Tourism Management and Convention at Dongseo University, along with Professor Kwon Jang-wook, are taking a group commemorative photo after being selected as an outstanding team at the '2022 Tourism Dure University Student Supporters Performance Sharing Meeting.'

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] The Saerom Nuri team, composed of students from the Department of Tourism Management and Convention at Dongseo University, was selected as the top team, winning the Excellence Award at the ‘2022 Tour Dure University Student Supporters Performance Sharing Meeting’ hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

The Saerom Nuri team was selected in July as one of only five teams nationwide from universities to participate as Tour Dure supporters.

The team was highly evaluated for excellently carrying out SNS promotional activities by reinterpreting the tourism resources of Bongsan Village in Yeongdo-gu to suit the young MZ generation from August to November, and was selected as an outstanding team.

They focused on the fact that Bongsan Village in Yeongdo-gu has excellent spatial characteristics centered around alleyways, is rich in stories, and offers diverse experiential content, but suffers from low recognition due to insufficient promotion.

Accordingly, they produced promotional content targeting young people to increase awareness and preference, creating 8 YouTube videos, 33 Instagram posts, and 6 blog posts over four months, and also collaborated with well-known external power bloggers.

The Saerom Nuri team’s strategy resulted in a total of 1,857 ‘views’ and 390 ‘likes’ on blogs, and 18,599 ‘views’ and 2,111 ‘likes’ on YouTube and Instagram.

Bongsan Village is an area where refugees lived collectively during the Korean War, located near the shipyard of Daehan Shipbuilding Corporation, the predecessor of Hanjin Heavy Industries, and is a region where the lives of native residents and the alleys are well preserved.

Recently, through the Urban Regeneration New Deal project, young local creators have settled in the village, forming specialized alleys, and it is emerging as a representative tourist destination with unique Busan content.

Professor Kwon Jang-wook of Dongseo University said, “Through long-term external activities, the students themselves have grown significantly by thinking and facing challenges on site,” and added, “Building on this experience, they will greatly contribute to establishing Busan as a world-class tourist city.”

This content was produced with the assistance of AI translation services.