Audi Expands e-tron Lineup... "Leading the Imported Electric Vehicle Market"

[Asia Economy Reporter Hyunseok Yoo] Audi is leading the domestic imported electric vehicle market by expanding the lineup of its electric vehicle series, e-tron.

According to data from the Korea Imported Car Association on the 23rd, the Audi Q4 e-tron ranked first in the domestic imported car market in October with 957 units sold. Along with this, the Audi Q4 Sportback e-tron also sold 278 units. The total sales of the Q4 e-tron and Q4 Sportback e-tron in October reached 1,235 units. This is the highest sales volume for imported electric vehicles in the domestic market this year.

Thanks to the sales of these two electric vehicle models, Audi recorded a total sales performance of 2,637 units last month, setting a new monthly sales record for this year. Since their domestic launch in September, the Audi Q4 e-tron and Q4 Sportback e-tron have sold 1,859 units in just two months.

Audi plans to expand its pure electric vehicle lineup to more than 20 models by 2025 and also increase its lineup of plug-in hybrid electric vehicle (PHEV) models. To this end, it has allocated an investment amount of approximately 35 billion euros. More than 40% of this, 15 billion euros, will be invested in electrified models.

Audi Q4 Sportback e-tron.

In particular, Audi has completed a diverse electric vehicle lineup across various segments in the domestic market. Starting with the ‘e-tron 55 quattro’, first introduced in the domestic market in July 2020, it has launched the ‘e-tron Sportback’, ‘e-tron GT quattro’, and ‘RS e-tron GT’. In addition, it has released various pure electric vehicle models ranging from high-performance models and compact segments in sports utility vehicles (SUVs) such as the ‘Q4 e-tron’ and ‘Q4 Sportback e-tron’.

Audi is striving to broaden the choices for domestic customers and deliver more experiences and value. The Audi e-tron is an innovative electric vehicle that ideally combines Audi’s DNA and technology, featuring futuristic and emotional design, dynamic driving performance, and the latest technology and convenience features.

Audi RS e-tron GT

Im Hyunki, President of Audi Korea, said at the 'House of Progress' exhibition event held in October, "This year, not only domestic brands but also many imported car brands are accelerating changes in mobility by launching various electric vehicles. Now is the time for South Korea to consider the future of mobility more actively and seriously. Audi is focusing on providing customers with more meaningful and attractive experiences for the future of premium mobility."

This content was produced with the assistance of AI translation services.