Bodyfriend Joins '2023 Hope Ondol Warm Winter Campaign'

Jiseonggyu, Vice Chairman of Bodyfriend (center), and employees held a kimchi-making event called "Sharing Day with Heart and Kimchi" at the Bodyfriend headquarters on the 21st.

[Asia Economy Reporter Choi Dong-hyun] Bodyfriend announced on the 23rd that it has joined the ‘2023 Hope Ondol Warm Winter Campaign’ promoted by Gangnam-gu and the Seoul Community Chest of Korea, embarking on sharing practices to help neighbors in need within the local community.

The Hope Ondol Warm Winter Campaign is an annual winter project carried out through cooperation among 25 autonomous districts of Seoul to support low-income families and revitalize the culture of donation within the community. All funds and goods raised are fully provided to low-income residents in the respective areas, giving great courage and hope to neighbors facing difficulties.

Bodyfriend joined this project to deliver warmth where help is needed in the community and contribute to spreading a culture of sharing. They held an in-house event called ‘Sharing Day with Heart and Kimchi Making,’ where over 50 executives and employees, including Executive Vice Chairman Jiseong-gyu, rolled up their sleeves to assist with kimchi-making, uniting their will to practice neighborly love.

Along with the kimchi prepared that day, Bodyfriend donated food items such as rice, boiled pork, pound cake, and a portable mini massage device called ‘Mini Gun.’ The food will be delivered to 40 households in need, including elderly people living alone and neighbors with physical difficulties in the district, warming their winter tables.

A Bodyfriend official said, “Encouraging neighbors in difficulty and fulfilling corporate social responsibility through continuous sharing is, in a way, a way to give back a little of the love we have received from our customers,” adding, “We will continue to practice socially responsible management that grows together and coexists with the local community.”

In addition, Bodyfriend has been steadily conducting volunteer and donation activities for neighbors living in difficult environments. Since 2016, for seven years, they have supported the Gangnam Dreamville orphanage with food and supplies, and they plan to continue their warm outreach during the upcoming year-end and Lunar New Year holidays. They also deliver warm hearts to neighbors in the community through welfare institutions such as the Gangnam-gu Social Service Support Center and the Gangnam Welfare Foundation.

This content was produced with the assistance of AI translation services.