Naju-si Wins 'Grand Prize' at Korea Communication Awards

[Naju=Asia Economy Honam Reporting Headquarters Reporter Kim Yuk-bong] Naju City, Jeollanam-do, announced on the 22nd that it recently won the highest award, the "Grand Prize," at the "2022 15th Korea Communication Awards" held at the Press Center in Jung-gu, Seoul.

The Korea Communication Awards are hosted by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT and the Ministry of Trade, Industry and Energy.

The Korea Internet Communication Association evaluated local governments, public institutions, and companies that actively communicated with the public and consumers throughout the year based on communication index, content competitiveness, customer evaluation, monitoring, and operational aspects.

In particular, it comprehensively handled detailed evaluation items such as content competitiveness using big data methods based on monitoring and customer group in-depth interview method (FGI) centered on the MZ generation, digital communication effect measurement index (I), survey-based communication index customer satisfaction, and customer VOC (Voice of Customer).

This year, the city focused on participation-based content and short-form development mainly on Instagram and YouTube, the representative social networking service (SNS) channels, receiving high evaluations in content competitiveness index, achieving a comprehensive score of 82.98 points and a Triple A (AAA) rating.

The Grand Prize corresponds to the "Chairman Award of the National Assembly Science, Technology, Information and Communication Committee," the highest honor of this award.

The city, which won the grand prize in the basic local government category of the Korea Internet Communication Awards for two consecutive years in 2020 and last year, achieved the great success of winning the upgraded highest-level Grand Prize this year.

Naju City's Instagram followers increased by about 1,400 from 3,843 last year to 5,238 as of October this year, and YouTube subscribers steadily rose from 1,640 to 3,920.

The YouTube channel features a variety of self-produced videos that have recorded high views, including "Mahan Culture Festival Celebration Live Video," "Joseon Traveller" (a three-part series about the Naju magistrate from 100 years ago returning to present-day Naju), "tvN Unexpected Business 2 Filming Location Promotion," "Extreme Public Official Series" introducing unique public official tasks, and tourism dance promotion videos (Beomnaeryeonda, Dongshin University Miss Molly).

Mayor Yoon Byung-tae said, "Through the activation of SNS, an online communication channel with citizens, we will strive to discover content that captures the diverse charms of Naju, sharing useful information widely and in real time, aiming to leap forward as the number one tourism destination in the 8th local government administration."

Meanwhile, the city currently operates five SNS channels: Facebook, Instagram, Blog (Naver), YouTube, and KakaoTalk (Plus Friend).

Naju=Asia Economy Honam Reporting Headquarters Reporter Kim Yuk-bong baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.