Lotte Duty Free Successfully Concludes Lee Junho Fan Meeting with 700 Customers

Lotte Duty Free successfully held the 'Lotte Duty Free Family Premier with Lee Junho' event on the 19th at Eunpyeong Cultural and Arts Center with about 700 Lotte Duty Free members. (Photo by Lotte Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free announced on the 20th that it successfully held an exclusive fan meeting with singer and actor Lee Junho, the model for Lotte Duty Free, as part of its K-content marketing.

On the previous day, Lotte Duty Free held a fan meeting titled "Lotte Duty Free Family Premiere with Lee Junho" at the Eunpyeong Cultural and Arts Center in Seoul. The fan meeting, featuring Lee Junho who was newly appointed as the model in August, was themed around traveling with Lee Junho to capture the atmosphere of the resumption of overseas travel. It lasted about 90 minutes and was met with enthusiastic responses from 700 fans. Last month, Lotte Duty Free held a fan meeting application event for its members, drawing attention with a competition rate of 30 to 1.

The second installment of the "LDF Original Series," featuring Lee Junho, was premiered on this day. The short drama, consisting of two episodes, is set in Singapore and captures the excitement of travel and memories of first love. Showcasing Lee Junho’s romantic acting, the short drama will be released one episode each on the 21st and 22nd on Lotte Duty Free’s official social media channels. To commemorate the launch of the Lee Junho edition, Lotte Duty Free will give out short drama posters on a first-come, first-served basis to customers who purchase over $150 at the downtown and Incheon Airport stores. Additionally, if the cumulative views reach 3 million, behind-the-scenes photos and videos will be released.

The LDF Original Series is a new branding campaign launched by Lotte Duty Free together with its models. The first installment, featuring Stray Kids, released last month, surpassed 12.6 million cumulative views within two weeks, attracting significant global fan interest. In fact, the number of domestic and foreign general customers at Lotte Duty Free increased by about 20% around the release of the Stray Kids episode. Following the Lee Junho edition, the series will continue with content featuring aespa next month, TWICE in January, and Super Junior in February.

Lee Sangjin, Head of Marketing at Lotte Duty Free, said, “Thanks to the support of global fans, we were able to successfully conclude this Lee Junho fan meeting,” and added, “We will continue to prepare various events with Lotte Duty Free models to enhance customers’ satisfaction with duty-free shopping.”

This content was produced with the assistance of AI translation services.