BBQ-Skul & Koonta Release 'Reggae Meets Jamaica' Track

[Asia Economy Reporter Moon Hyewon] The Genesis BBQ Group and Skull & Kunta collaborated on ‘Reggae Meets Jamaica’ music track and music video were officially released at 6 PM on the 17th through the music-focused YouTube channel ‘Dingo Freestyle.’

According to BBQ on the 18th, the released track was inspired by a CM song sung by actress Shin Aera, who was a BBQ model in 2006. It borrowed the catchy lyrics and melody of the CM song’s “Olive and chicken meet~ feeling good~,” and was reborn as a completely new 2-minute 50-second song with the lively rhythm and charming voice characteristic of reggae music.

The released music video features Skull and Kunta singing against a backdrop decorated in Jamaican style with palm trees and djembe drums. They meet BBQ’s character ‘Chibbaki’ and perform dynamic choreography dancing rhythmically to the reggae beat together.

Skull said, “When making the song, I tried to capture the cheerful vibe of the nation’s snack, chicken, along with the bright and positive atmosphere of Jamaica,” adding, “In producing the music video, I put great effort into arranging the set and props to match the Jamaica image and scenes I remember.”

Recently, BBQ launched ‘Jamaica Sotteokmanna Chicken’ using Jamaican jerk sauce as a new product for the second half of the year, and planned a unique marketing strategy of collaborating on a Jamaican-style reggae track to firmly establish product identity and communicate with Generation Z.

The music track was uploaded not only on the YouTube channel but also on major music platforms such as ‘Melon,’ ‘Bugs,’ and ‘Vibe,’ and will soon be released on Apple Music as well.

This content was produced with the assistance of AI translation services.