Lotte Department Store to Open Tottenham Hotspur Pop-up Store for World Cup

Photo of the Tottenham Hotspur popup store at the Gangnam branch. (Photo by Lotte Department Store)

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 18th that it will showcase a pop-up store of the prestigious English football club Tottenham Hotspur at its Gangnam and Nowon branches.

This pop-up store event is a collaboration between Lotte Department Store and SJ Trend, the official licensed partner of Tottenham Hotspur in Korea, targeting the World Cup. After opening the pop-up store at the Gangnam branch in July, it is being presented once again.

The Gangnam branch will operate the store until the 20th, and the Nowon branch will showcase it until the 27th of this month. Especially, this pop-up store is themed ‘World of Football’ and offers not only Tottenham Hotspur fashion products but also various events that customers can participate in, such as giveaways of Red Devils T-shirts.

At the pop-up store, customers can find the ‘Spurs Edition’ featuring the Tottenham Hotspur logo. Over 120 items including winter fashion items such as long padding and lightweight padding, as well as hoodies, T-shirts, hats, and socks, are sold at discounts ranging from 25% to 50%.

Various events are also prepared. Customers who purchase over 50,000 KRW at the Gangnam and Nowon pop-up stores will receive a season calendar for next year, those who spend over 100,000 KRW will get a reusable bag, and customers who purchase over 200,000 KRW will be given a Tottenham Hotspur muffler. An additional 7% discount is offered upon presenting a CSAT exam admission ticket. There is also a space within the pop-up store exhibiting and selling cards of South Korean national team players and football players from various countries.

Lotte ON will also hold various events until the 20th. During the event period, a special exhibition featuring popular football brands such as Tottenham Hotspur, ‘FIFA OLP’, and ‘Goal Studio’ will be held. Considering that football events take place in winter, the focus will be on outerwear, sweatshirts, and similar products.

Ma Jaecheol, head of Lotte Department Store Gangnam branch, said, “The Tottenham Hotspur pop-up store is the second event following the one in July, and this time it was planned to coincide with the global football festival,” adding, “We will continue to prepare various sports-related events so that customers visiting the department store can have a unique shopping experience.”

This content was produced with the assistance of AI translation services.