Yoon Hong-geun, Chairman of Genesis BBQ, Awarded the Moran Medal of the Order of Civil Merit

[Asia Economy Reporter Moon Hyewon] Yoon Hong-geun, Chairman of Genesis BBQ Group, announced on the 16th that he was awarded the Moran Medal of the Order of Civil Merit.

The Moran Medal is an Order of Civil Merit awarded to individuals who have made significant contributions to the welfare of the people and national development through achievements in politics, economy, society, education, and academia in the Republic of Korea. It corresponds to the 2nd class Cultural Medal Presidential Award, following the 1st class Mugunghwa Medal. Past recipients include former figure skater Kim Yuna, Buddhist monk Beopryun, and Dr. Yoo Il-han.

Chairman Yoon was recognized for his continuous ESG activities through Genesis BBQ Group, contributing to local communities and creating jobs for youth, as well as for widely promoting Korean-style chicken as a symbol of K-FOOD worldwide. He was also highly praised for expanding the base of Korean ice sports on the global stage, which led to his receiving the medal.

BBQ has significantly contributed to social responsibility by leveraging the characteristics of the franchise industry to conduct various ESG activities involving both headquarters and franchise stores. These efforts have provided broad interest and support to socially vulnerable groups such as children, the elderly, and the disabled, as well as to military personnel who sacrifice for the country. Additionally, in the frozen employment market caused by the COVID-19 pandemic, BBQ has taken the lead in creating jobs for youth by conducting open recruitment for discharged officers.

Furthermore, BBQ has expanded its global business achievements by entering markets beyond North America, including Germany, Taiwan, and the Philippines, covering Europe and Southeast Asia. It is working on the front lines to globalize Korean cuisine by establishing itself as a representative of Korean-style chicken in overseas dining markets.

Chairman Yoon stated, "I am honored to receive the Order of Civil Merit in recognition of BBQ’s ESG management and global business achievements. I will continue to strive to become a company that leads the development and future of the Republic of Korea through ongoing investment and growth."

This content was produced with the assistance of AI translation services.