HiteJinro Releases Limited Edition 'Terra Single Malt Special'

100% Barley from Tasmania, Australia
First in Korea to Disclose 'Malt Traceability Information'

[Asia Economy Reporter Koo Eun-mo] HiteJinro announced on the 16th that it will launch Terra Single Malt Special Edition, the first beer in Korea to apply the single malt concept.

This Terra Single Malt Edition uses 100% barley grown on Tasmania Island, the southernmost region of Australia. It is also characterized by using barley harvested only from Tasmania Island and malted at a single malting facility. The malting is carried out using the proprietary technology of 'Joe-White Maltings,' a malting company with over 100 years of tradition, boasting verified taste and rich aroma.

HiteJinro also introduced the first 'malt traceability information' for regular beers in Korea. Through the QR code printed on the product, a series of information from the farm where the barley was harvested to the productization as single malt beer is transparently disclosed.

The Terra Single Malt Edition will be released in 355mL cans starting from the 21st and will be sold for about a month at major large supermarkets nationwide. This special edition is Terra's third special limited edition following the 'Terra X Kim Sun-woo Edition' in October and last year's 'Terra X Smiley Edition.'

Oh Sung-taek, Executive Director of Marketing at HiteJinro, said, "We are introducing this Terra limited edition made with special malt as a token of gratitude for the interest and support consumers have shown throughout the year," adding, "We will continue to strengthen marketing activities that provide new experiences to consumers through various attempts that align with Terra's core concept of a 'clean' brand image."

This content was produced with the assistance of AI translation services.