Gajilab Secures 1.3 Billion KRW Bridge Investment

GajiLab logo (Photo by GajiLab)

[Asia Economy Reporter Chunhee Lee] Gaji Lab, a wellness curation platform developer, announced on the 16th that it has secured bridge investment worth 1.3 billion KRW.

This round saw new investors including Base Investment, KB Investment, Mashup Angels, and Digital Healthcare Partners (DHP) participate. Existing investor Kakao Ventures also continued with follow-up investments. As a result, Gaji Lab, founded earlier this year, succeeded not only in seed investment but also in securing additional funds.

Gaji Lab is currently running a beta service called "Nareul Ara Gaji (GAZI)," which proposes customized wellness solutions through its independently developed wellness framework. This service allows users to understand their wellness tendencies and receive tailored feedback through a simple survey. Since individuals can reflect on their attitudes toward health based on their tendencies, experiences, and environment, the wellness tendency results have been actively shared on SNS, receiving positive responses.

Based on this investment, Gaji Lab plans to enhance wellness curation and additionally develop wellness diagnostics and solutions on various topics such as nutrition, exercise, and mental health. In particular, it aims to focus on customized solutions to relieve fatigue and burnout among workers in their 30s and 40s by developing a differentiated "Career Wellness" algorithm, providing an all-in-one solution optimized for employee health management.

Shin Yoonho, CEO of Base Investment, who led this investment, explained the investment rationale, saying, "Gaji Lab's strength lies in its differentiated approach to the wellness market and its strategy to secure diverse customer data. The value of personalized diagnostic algorithms based on various data points will become increasingly important in the long term."

Kim Youngin, CEO of Gaji Lab, said, "Despite the challenging startup investment environment, we were able to gain trust in Gaji Lab's potential and vision from several investors. We will do our best to create a user-centered wellness platform in the domestic wellness market, which has so far been supplier-centered."

This content was produced with the assistance of AI translation services.