SBI Publishing Conference on the 23rd... 'Reader Changes and Channel Responses'

Topic 'Changes in Readers and Channel Responses - How to Meet Readers in 2023?'
Lectures by Representatives from Kyobo Bookstore, Yes24, Aladin, KakaoPage, and Millie's Library

[Asia Economy Reporter Seomibeum] The Seoul Book Institute, affiliated with the Korea Publishers Association, will hold the 7th SBI Publishing Conference at 2 p.m. on the 23rd in the Majung Hall of Mapo Central Library.

The conference theme is "Changes in Readers and Channel Responses - How to Meet Readers in 2023?" Focusing on "change" after the COVID-19 pandemic, it will examine various internal and external changes in the publishing industry, including readers and publishing content, from diverse perspectives based on data analysis, and share response strategies.

Speakers include ▲ Hong Jun-gi, Deputy General Manager of Kyobo Bookstore, presenting "ON&OFF in Times of Change - Customer Changes in Offline-Centered Sales Channels" ▲ Park Su-ho, Deputy Head of YES24, presenting "Operation Plan 2023 for the Triangular Formation - For the Joint Flight of Paper Books, E-books, and Subscriptions" ▲ Kim Nam-cheol, Head of Digital Content Division at Aladin, presenting "If the Earth Were a Village of 100 Readers - Changes in Reading Methods Based on Buyer Statistics" ▲ Lee Seong-ho, Team Leader of Content Sourcing Team at Millie's Library, presenting "Your Daily Life 1 Millimeter+ in 2023" ▲ Lee Su-hyun, Team Leader of General Books Team at KakaoPage, presenting "Building Relationships with Publishing Centered on IP Business."

The Seoul Book Institute, established in 2005 as a specialized publishing education institution, has been holding the "SBI Publishing Conference" annually since 2015 to discuss common interests in the publishing industry.

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