Hamyang-gun Holds Evaluation Meeting for Hamyang Sansam Festival ... Discussing Improvement Directions

Over 80 Participants Including Officials Boost Local Economy

Successful Festival Praised for Expanding Gunmin Participation

Gyeongnam Hamyang-gun is holding the evaluation meeting for the 17th Hamyang Wild Ginseng Festival.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] On the afternoon of the 14th, Hamyang-gun, Gyeongnam Province, held the 2022 Hamyang Sansam Festival Evaluation Report Meeting at the county office's large conference room, attended by about 80 related personnel.

Present at the meeting were County Governor Jin Byeong-yeong, Sansam Festival Chairman Kim Seong-gi, County Council members Im Chae-suk and Yang In-ho, festival committee members, and heads of civic organizations, who shared the achievements of this year's Sansam Festival and discussed directions for improvement.

The report meeting began with watching a video compiling the festival's main scenes, followed by the festival evaluation report, discussion, and collection of opinions.

The 2022 Hamyang Sansam Festival, held for the first time in three years due to COVID-19 and the Hamyang Sansam Anti-aging Expo, faced difficulties such as a shortened period due to the impact of a typhoon, but it attracted 190,000 visitors over seven days. It is evaluated to have revitalized the struggling local economy with about 1.6 billion KRW in sales of Sansam, agricultural specialties, and food.

There was also consensus that the festival became a communication festival where residents and visitors participated together by introducing new content and various citizen participation programs.

In the subsequent discussion and collection of opinions, in-depth discussions were held on adjusting the festival period to resolve difficulties in holding the festival caused by typhoon impacts, which have been problematic every year during the festival.

Various opinions were exchanged on the integration or abolition of the Sansam Festival and Cheollyeong Cultural Festival, discovering content related to the festival's theme ‘Sansam,’ optimizing the festival venue flow and budget scale, and the gradual transition to an industrial-type festival.

Governor Jin said, “As the Sansam Festival represents Hamyang, it is necessary to discover more innovative and Hamyang-like content for development worthy of its reputation,” adding, “Please prepare a newer Sansam Festival next year by supplementing the insufficient parts to create a festival that all residents can empathize with.”

Chairman Kim said, “I thank all the residents and related personnel who worked together for a successful festival despite difficult conditions,” and added, “Next year, we will strive to prepare newer and more diverse programs to create a festival that satisfies both residents and tourists.”

This content was produced with the assistance of AI translation services.