Namyang Dairy Unveils 'Mondy' Character for Plant Milk Brand 'Almond Day'
[Asia Economy Reporter Eunmo Koo] Namyang Dairy Products unveiled the brand character ‘Mondi’ of its plant milk ‘Almond Day,’ made with 100% California real almonds, on the 15th. Mondi is an almond who constantly hones himself to become the best almond and has a meticulous style of planning everything.
Consumer responses to the character have also been positive. The addictive commercial song of Mondi, released on Namyang Dairy Products’ official YouTube channel, surpassed 2 million views within two weeks. Namyang Dairy Products is holding a quiz event on its Instagram channel until the 18th, featuring initial consonant quizzes and MBTI matching. Consumers who write the correct answers in the comments of the posts will be entered into a draw to win Mondi keyrings, stickers, and Almond Day products as prizes. The winners will be announced on the 28th of this month, and detailed information about the event can be found on Namyang Dairy Products’ official Instagram channel.
A Namyang Dairy Products representative said, “We planned the character Mondi to add joy to consumers who choose Almond Day,” and added, “Please look forward to Mondi, who will be active with fun content on various social media platforms.”
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Namyang Dairy Products’ Almond Day was launched in two varieties: ‘Original,’ which allows you to enjoy the unique savory taste of almonds, and ‘Unsweet,’ a healthy option with no sugar. To improve the bland taste typical of almond beverages, the roasting method optimally brings out the aroma and flavor of almonds, making it richer and nuttier. Additionally, the freeze-grinding almond method is applied to preserve the rich taste.
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