"Sending Thanks" CU 'GET Coffee Truck' Ran 2169km Across 12 Regions Nationwide

CU's 'GET Coffee Truck'. (Photo by BGF Retail)

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 15th that it conducted the ‘GET Coffee Delivery Campaign,’ bringing coffee trucks to customers nationwide. This campaign, held from the 24th of last month to the 4th of this month for ten days, was an event where customers could send CU’s instant roasted coffee, ‘GET Coffee,’ to school friends or coworkers as a special gift of relaxation.

The GET coffee truck, which started from Yeongdeungpo-gu, Seoul, visited 12 regions nationwide including Incheon Metropolitan City, Daejeon Metropolitan City, Busan Metropolitan City, Seongnam-si and Suwon-si in Gyeonggi-do, Pohang-si in Gyeongsangbuk-do, Chuncheon-si in Gangwon-do, Hongjeon-gun, and Haenam-gun in Jeollanam-do, covering a total distance of 2,169 km over ten days.

The coffee truck was equipped with the newly introduced third-generation coffee machine, La Simbali. Coffee and snacks were freshly prepared on-site immediately upon customer orders. CU collected stories through its official Instagram account last month. For this campaign selecting a total of 12 winners, about 1,400 entries were received nationwide, resulting in a competition rate of 117 to 1.

Mr. Park, who won the GET Coffee Delivery Truck campaign, said, “My father, who has worked at the same company for over 30 years, is approaching retirement, so I wanted to express my gratitude for his hard work and also show a small token of appreciation to his colleagues. I applied for the GET coffee truck with this story, and thanks to the delicious coffee, the response was better than I expected, which made me proud.”

CU planned the coffee truck campaign to expand customer experience with the renewed GET Coffee. After GET Coffee received positive responses from customers at major domestic coffee festivals this year, CU organized this visiting event.

In fact, in a survey conducted by CU at coffee festivals with 3,000 participants, 9 out of 10 said they would recommend and repurchase the coffee.

In July, CU celebrated the 5th anniversary of the GET Coffee launch by conducting a large-scale renewal of all coffee components including beans, machines, and logos. The coffee beans were changed to medium-dark roasted beans with a lower roasting intensity than before, resulting in a deeper and smoother aroma.

As quality competitiveness improved, sales also showed an upward trend. In July, the first month after the renewal, GET Coffee sales increased by 18.2% compared to the same period last year, and the sales growth rate from July to October over the previous year was 20.6%.

Kim Sin-yeol, MD of the Beverage Food Team at BGF Retail, said, “This campaign was conducted to expand the customer experience of the renewed GET Coffee in line with the increasing number of customers enjoying their own leisure with a cup of coffee at CU. Going forward, CU will focus on creating the value of convenience store coffee with differentiated taste and sentiment through the renewed GET Coffee.”

This content was produced with the assistance of AI translation services.