Simmons Bed Releases 5 Collaborative Goods with Busan's Leading Sound Shop 'Ballansa'

Simmons Bed collaborated with Busan's representative sound shop 'Balansa' to launch five types of goods.
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] Simmons Bed, a sleep specialist brand, has unveiled a collaboration collection with Busan’s representative sound shop and street fashion brand 'Balansa (SOUNDSHOP BALANSA)'. This marks the third collaboration this year with popular MZ generation brands, following Hotel Cerritos and KEZ.

Balansa handles a variety of vintage fashion items and music-related products, maintaining steady popularity among street fashion and subculture enthusiasts. Simmons first connected with Balansa in 2020 by opening the 'Simmons Hardware Store' in Jeonpo-dong, Busan, to celebrate the brand’s 150th anniversary.

Through this collaboration collection, Simmons Bed revealed a total of five limited items that combine Simmons’ unique wit with Balansa’s sensibility: ▲Record Adapter ▲Skateboard Planter ▲Record Bag ▲Cushion ▲Wall Clock.

First, the Record Adapter was born from the shared theme of music between Simmons and Balansa. Previously, as part of its 2022 brand campaign, Simmons partnered with 'DJ Soulscape (Park Minjun)' to release a music track and limited edition LP centered on mental health, which sold out rapidly at the Simmons Grocery Store in Cheongdam. Balansa has also continuously introduced music items reflecting its identity as a sound shop. The Record Adapter, offered in two types featuring the popular Bunny character and Simmons logo?symbols of the Simmons Hardware Store?boasts both stylish design and practicality.

The Skateboard Planter is inspired by the plant interior trend (planterior) that grew during the pandemic as people spent more time at home decorating with plants. It can hold a flowerpot and also be used as a wall-standing interior accessory. Additionally, by simply attaching wheels to the board, it can be used as an actual skateboard, allowing versatile use according to preference.

Other items include the Record Bag in a crossbody style perfect for travel and everyday wear, a cushion with a white base front and green back for a unique look, and a wall clock featuring a playful design. These goods blend Simmons’ iconic mood with Balansa’s distinctive street vibe.

Kim Jihoon, CEO of Balansa, said, "Starting with the Simmons Hardware Store in Jeonpo-dong, Busan two years ago, followed by last year’s Haeundae Simmons Grocery Store, and this year’s Simmons Grocery Store Cheongdam, we are delighted to join Simmons’ socializing journey, spreading the true value and charm of local connections between regions and people."

The collaboration goods from Simmons Bed and Balansa can be experienced at the 'Popup in Popup' space on the first floor of the Simmons Grocery Store Cheongdam, a well-known hot spot in Cheongdam.

Goh Nahyun, Design Director of Simmons Design Studio and the overall planner of this collaboration, stated, "We carefully selected items with sufficient collectible value, including goods that capture Balansa’s unique sensibility and adapters linked to the LP music release. These goods, combining aesthetics and practicality, will be meaningful gifts for those who love Simmons."

Meanwhile, Simmons previously introduced seven fashion items such as sweatshirts and hats in collaboration with Hotel Cerritos, and four items including three sneaker models and one sweatshirt in collaboration with KEZ. Simmons plans to continue its socializing efforts with brands popular among the MZ generation.

This content was produced with the assistance of AI translation services.