Amorepacific Releases Music Video Supporting Virtual Influencer Jiji
[Asia Economy Reporter Moon Hyewon] Amorepacific announced on the 14th that its virtual influencer Jiji will release an official animated music video.
The music video "Find My Color" depicts the journey of the model Jiji, who suddenly disappears from a commercial shoot, scattering across various times and spaces to find her own beauty and individuality in each world. The production involved popular illustrator "VIVINOS," who has about 700,000 YouTube subscribers, and "Studio Rico," a webtoon and animation content production company.
Amorepacific's first 2D virtual influencer Jiji was inspired by the Jiji brand launched by Amorepacific in 1986. The names of the characters in the video?"Jiji Original," "Jiji Attirance," "Jiji Glory," and "Jiji Soon"?are also borrowed from actual product names released under the Jiji brand. Since her debut last year, Jiji has formed a fandom of about 30,000 fans by closely communicating with the MZ generation through her unique charm.
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The full music video, along with the pre-released teaser content, can be viewed on Jiji's official YouTube channel and Amore Mall, and special promotional events are also being held on Jiji's official Instagram and Amore Mall.
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