Emart Launches Electroman Washer and Dryer... "Capturing Both Price and Performance"

Purchase Event Card for 990,000 KRW by Year-End

Electroman Compact Washer and Dryer Package. (Photo by Emart)

[Asia Economy Reporter Lim Chunhan] Emart announced on the 14th that it will collaborate with Winia to launch the 'Electroman Compact Washer-Dryer Package.'

The Electroman Compact Washer-Dryer Package consists of a 12kg capacity drum washing machine and a 10kg low-temperature dehumidifying dryer, and includes a stacking kit that allows the two products to be arranged vertically. It offers 16 customized washing options depending on the fabric and situation, and for small loads or lightly soiled laundry, a Speed Up course enables quick washing in just 15 minutes. Additionally, the dryer features a triple dust filter system, including a dual dust filter inside the drying chamber and a filter within the heat exchanger, effectively removing hidden dust and lint from fabrics. The low-temperature drying also minimizes fabric damage.

The official retail price for the package, which includes the washer, dryer, and stacking kit, is 1,090,000 KRW, with a 100,000 KRW discount available when purchasing with a promotional card until the end of the year, bringing the price down to 990,000 KRW. A 3-year free after-sales service is also available through the manufacturer, Winia. Despite a 10-15% price increase in washing machines and dryers in the market compared to last year due to rising raw material and logistics costs, Emart has introduced this special-priced product. This was made possible by pre-planning to guarantee an annual volume of over 10,000 units, reducing marketing costs, and focusing solely on essential washing appliance functions by removing unnecessary features.

An Emart representative stated, “With the recent increase in single- and two-person households and growing demand for cost-effective products, we planned the Electroman washer-dryer package focusing on the core functions of washing appliances at a special price. We will continue to strive to expand customer choices by launching products at various price points.”

This content was produced with the assistance of AI translation services.