CJ OnStyle Collaborates with YouTubers... Establishes YouTube Shopping Partnership

Yoon Sang-hyun, CEO of CJ OnStyle (left), and Rox Poojari, YouTube Shopping Product Manager. (Photo by CJ OnStyle)

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 13th that it has formed a shopping partnership with Google and YouTube and will begin collaborative broadcasts with popular YouTube creators. More than 100 live commerce broadcasts by CJ OnStyle will be simultaneously streamed live on YouTube every month.

On the 17th at 8 PM, CJ OnStyle will sell Canadian imported lobster at a special discounted price with Sanghaegi, a food creator with 1 million subscribers. The live broadcast can be viewed on the YouTube creator’s channel, and if viewers want to purchase the product, they can buy it directly through the product feed displayed below the video without a separate search process.

In addition, CJ OnStyle is preparing various live broadcasts with popular YouTube creators who have product expertise, such as ‘Kkongji’, ‘Setakseol’, ‘Geurigura’, ‘Sini’, ‘Youngjassi’s Kitchen’, and ‘Yesi’. In December, they plan to sell ‘Elbon Moksal’ with ‘Hibap’, a mukbang creator with 1.39 million subscribers.

Meanwhile, on the 3rd, CJ OnStyle held a ceremony to commemorate the signing of the Google and YouTube shopping partnership at its headquarters in Bangbae-dong, Seocho-gu. Key officials from both companies attended the ceremony, including Yoon Sanghyun, CEO of CJ OnStyle; Seong Donghoon, Head of E-commerce Division; Rox Poojari, YouTube Shopping Product Manager; and Lee Hyunjin, Head of YouTube Korea Content Partnership.

CEO Yoon said, “We are pleased to introduce CJ OnStyle’s live commerce, which has unique competitiveness, to more customers through this partnership and expand viewer touchpoints.” He added, “Going forward, CJ OnStyle will become a platform where brands can grow by executing a one-platform strategy connecting TV, mobile, and YouTube channels based on differentiated creative content commerce, optimized products, and brand planning capabilities.”

This content was produced with the assistance of AI translation services.