Shinsegae Food launches No Brand Burger 'e-Coupon'..."Give the gift of a hamburger"
[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 10th that it has launched the 'No Brand Burger' e-coupon, which allows customers to gift a meal at a reasonable price.
The No Brand Burger e-coupon includes over 40 items, ranging from popular menu items such as NBB Signature, Meat Mania, and Megabyte burgers, both as single items and sets, to unique side dishes like Injeolmi Cheese Balls, Crunchy Wings, and Sugar Butter Fries. Healthy meal options such as Green Salad, Chicken Caesar Salad, and Shanghai Pork Salad are also available through the e-coupon. The No Brand Burger e-coupon can be purchased or gifted through online malls including Gmarket, SSG.com, KakaoTalk Gift, Auction, and 11st.
Shinsegae Food plans to leverage the convenience of access through more than 190 stores nationwide and implement various marketing strategies centered on the cost-effective concept using the No Brand Burger e-coupon.
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A Shinsegae Food representative stated, "We introduced the e-coupon to allow budget-conscious consumers to conveniently experience or gift No Brand Burger at a reasonable price," adding, "We will provide a unique experience exclusive to No Brand Burger by conducting marketing using the e-coupon across various online channels, including live broadcasts and our own app."
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