LG Electronics Holds 'Service Olympics' to Enhance Customer Experience

A Total of 85 Participants Including Service Managers and Customer Consultation Consultants

A service manager participating in the 2022 Korea Service Olympics is repairing an air conditioner outdoor unit. / Provided by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics held the '2022 Korea Service Olympics' over two days starting from the 3rd at the LG Electronics Learning Center in Pyeongtaek, Gyeonggi-do, where service skills were competed and know-how was shared to enhance customer experience.

The Service Olympics is an event held since 2002 for domestic service managers to contribute to improving customer service quality. Since 2018, a global competition for overseas service managers has also been operated. This year, to expand participation not only of service managers but also of employees working at consumer contact points such as consultation consultants, new categories of 'Customer Response' and 'Small Home Appliance Repair Relay' were introduced.

This year, 85 participants who advanced through regional preliminaries competed in three categories: ▲Product Repair ▲Customer Response ▲Small Home Appliance Repair Relay. Product Repair is a category that evaluates how quickly and accurately participants repair malfunctioning products such as washing machines and refrigerators. In the Customer Response category, competitions were held to evaluate the customer response skills of service managers and the customer consultation skills of consultation consultants. The Small Home Appliance Repair Relay involves teams of six service managers who sequentially disassemble one product each, such as microwave ovens, cordless vacuum cleaners, and air purifiers, to find and complete hidden missions inside the products.

LG Electronics selected and awarded 27 outstanding performers in the competition. The service manager who won the gold medal in the washing machine product repair competition found all five malfunctioning parts much faster than the time limit, made an accurate diagnosis, completed the repair quickly, and confirmed normal operation, receiving a near-perfect score.

LG Electronics expects that healthy competition like the Service Olympics will not only raise the pride of service managers and consultation consultants but also improve service quality, thereby increasing customer trust through highly satisfactory service. Jeong Yeon-chae, Vice President and Head of Customer Value Innovation Division at LG Electronics, said, “We will continue to carry out various activities to enhance the capabilities of employees working at customer contact points to provide differentiated customer delight services.”

This content was produced with the assistance of AI translation services.