Kolon FnC Golden Bear Opens First Pop-up Store in Busan Targeting Young Golfers and MZ Generation

Kolon FnC Golden Bear, Busan Pop-up Store. Photo by Kolon FnC

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 7th that it will open the first pop-up store of the golf wear brand ‘Golden Bear’ in Busan.

The Golden Bear pop-up store is set up at Lotte Department Store Busan Main Branch. Located on the 7th floor Young Street zoning, not on the golf floor, it plans to attract both young golfers and the MZ (Millennial + Z generation) who enjoy streetwear. The Golden Bear Busan pop-up store will be available until the 30th of next month.

This pop-up store is designed with the concept of 'Golden Bear, Big Bear (GOLDEN BEAR, BIG BEAR)'. Featuring a street-style staircase display and an overall concrete feel, it highlights Golden Bear products more prominently. A large Golden Bear installation wearing the brand’s signature bucket hat and sweatshirt is also set up, creating a unique photo zone where visitors can take pictures and make memories. The ‘Big Bear’ collection, launching this month, can be seen first at the Golden Bear Busan pop-up store.

Collaboration is also underway with ‘Burger Shop’, a popular handmade burger spot and hot place in Busan, and ‘Nocap’, popular among the MZ generation. Visitors who upload photos taken at the Golden Bear photo zones located at Burger Shop Jeonpo and Haeundae branches, and Nocap on Instagram and visit the pop-up store can participate in a lucky draw with a 100% chance of winning. Various lucky draw prizes useful for rounding, such as half bags, accessories, and tumblers, are prepared. Participation is also possible by purchasing products at Golden Bear stores.

A Golden Bear representative said, "Encouraged by the enthusiastic response to the five official stores opened in Seoul this year, we aim to expand to Busan and target the MZ generation," adding, "We hope you experience the pop-up store that contains fun elements unique to Golden Bear, differentiated from other golf wear brands."

This content was produced with the assistance of AI translation services.