Cho Ju-wan, President of LG Electronics, Visits Three African Countries to Seek Support for Busan Expo

Visit to Tanzania, Cote d'Ivoire, and Ethiopia

President Jo Joo-wan of LG Electronics (left) and Prime Minister Kassim Majaliwa of Tanzania are taking a commemorative photo. / Photo by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] Cho Joo-wan, President of LG Electronics, visited three African countries to seek support for hosting the 2030 Busan World Expo.

According to LG Electronics on the 6th, President Cho recently visited three African countries?Tanzania, C?te d'Ivoire, and Ethiopia?as a special envoy of the Minister of Foreign Affairs of the Republic of Korea.

President Cho met with government officials from each country, including Tanzania Prime Minister Kassim Majaliwa, C?te d'Ivoire Special Minister for Foreign Affairs Kaku Huzareong Adom, and Ethiopia Deputy Minister of Foreign Affairs Tesfaye Ilma, emphasizing that Busan is the optimal city for the Expo. At the meeting, he requested, “We ask for your great interest and support for Busan, a city in a country with the experience and capability to present solutions that encompass the interests of both developed and developing countries.”

LG Electronics has formed a task force (TF) to support and promote the bid for the Busan Expo. Last month, they invited diplomatic officials, including ambassadors from six African countries (Rwanda, Sudan, Angola, Ethiopia, Kenya, Tanzania) to LG Science Park in Gangseo-gu, Seoul, to seek their support for the bid.

Meanwhile, President Cho visited the LG-Korea International Cooperation Agency (KOICA) jointly operated vocational training school in Addis Ababa, the capital of Ethiopia, to encourage students and staff. He also visited the Korean War veterans’ village nearby to express gratitude.

Since 2012, LG Electronics has been engaged in various social contribution activities, starting with the creation of the ‘LG Hope Village’ to support the self-reliance of rural residents in Ethiopia, the only African country that participated in the Korean War. They also established the ‘LG-KOICA Vocational Training School,’ boasting a 100% employment rate. Activities include building homes for veterans and providing free cholera vaccinations.

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