Public Home Shopping Strengthens In-House Broadcast Review Training

[Asia Economy Reporter Kwak Min-jae] Public Home Shopping announced on the 2nd that it will conduct its own broadcasting review education and tests to eradicate and prevent false and exaggerated advertisements and ensure legal compliance.

From November 1st, Public Home Shopping will conduct broadcasting review education and tests over two days for PDs, merchandisers (MDs), and show hosts. This initiative was planned to eradicate false and exaggerated advertisements and practice honest broadcasting as a public institution TV home shopping channel.

The education covered product information provision notices, broadcasting review regulations, and recent sanction cases introduced by the Korea Communications Standards Commission. Since Public Home Shopping has a high proportion of food programming, education on origin labeling advertisements was also conducted. After the education, tests will be administered, and rewards will be given to top scorers.

Starting this year, education for show hosts is expanded to once per quarter, totaling four times annually. Each quarter, the latest broadcasting review issues are shared, and verbal mistakes and case types are intensively analyzed to provide more accurate product information. Guests appearing on programs, such as celebrities and chefs, are also educated regularly to prevent verbal errors.

Lee Jang-hee, head of the broadcasting review team at Public Home Shopping, said, “As a public institution TV home shopping channel, we prepared this education and test to establish ourselves as a trustworthy broadcaster for consumers.” He added, “We will continue to strive to be a model home shopping channel in legal compliance of broadcasting reviews through ongoing education, providing accurate product information and honest sales broadcasts.”

This content was produced with the assistance of AI translation services.