Cafe24 Signs Business Agreement with Catenoid and Lala Station to Expand Live Commerce Support

Establishment of One-Stop Service for Planning, Filming, and Broadcasting

Lee Cheol-ho, CEO of Lala Station (from the left), Kwak Hyung-seok, General Director of Cafe24, and Lee Hyung-gu, Executive Director of Catenoid, are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 2nd that it has signed a Memorandum of Understanding (MOU) with Catenoid and Lala Station to support live commerce business for online shopping mall operators.

Catenoid is a Vtas company that provides integrated IT technology for online video services, and Lala Station is a company that offers customized studios, equipment, and show hosts for live commerce.

Through the collaboration of these three companies, online operators will receive tailored support for various aspects necessary for successful live commerce production and broadcasting. Key support includes ▲video scenario planning based on product sales and target analysis ▲professional filming infrastructure including studios and broadcasting equipment ▲broadcasting experts such as show hosts ▲IT solutions for fast and stable video streaming ▲video quality management ▲and comprehensive live commerce education.

Lee Jae-seok, CEO of Cafe24, said, "Live commerce has become an opportunity for online operators to communicate with more customers," adding, "We will continue to strengthen cooperation with capable companies to further lower the entry barriers to live commerce."

This content was produced with the assistance of AI translation services.