BNK Asset Management Launches Direct Fund Sales Platform

[Asia Economy Reporter Hwang Yoon-joo] "Don't buy funds, buy strategies."

This is the slogan BNK Asset Management launched on the 1st as it started a mobile fund direct sales (direct sales) service. Direct sales refer to asset management companies selling funds directly without going through distributors such as banks or securities firms.

The advantage of the BNK direct sales app is that there are no sales commissions due to the direct connection between investors and asset management companies. To support direct sales, a separate class was established to set the fund sales fees at the lowest level in the financial investment industry as a strategic move.

BNK Asset Management released a separate app so that investors can fully experience the core service values of this direct sales: ‘SIMPLE (simple) · EASY (easy) · FUN (fun).’

Investors can open a non-face-to-face account in the direct sales app, receive a virtual account number, and perform deposits, withdrawals, and fund transactions. To help the MZ generation, who find fund investment difficult, a new asset management strategy was implemented with intuitive investment methods, featuring ▲ Beunk’s Dokkaebi (asset allocation strategy) ▲ Price Stacking (return distribution strategy) ▲ Time Stacking (periodic accumulation strategy).

Lee Yoon-hak, CEO of BNK Asset Management, said, "Unlike existing fund services, the BNK direct sales app allows users to choose easy and simple asset management strategies, providing a completely different investment experience from traditional fund investing. We plan to lead the popularization of asset management by offering various investment methods, including the upcoming launch of the ‘Fund Gift Certificate,’ designated as an innovative financial service."

This content was produced with the assistance of AI translation services.