GS25 Launches 'Petit Cupbap' Reflecting News Trends... "Half the Weight and Price"

Gradual Expansion of the Petit Cupbap Lineup

A model is introducing the 'Petit Cupbap' at the convenience store GS25. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 1st that it will launch two types of small-portion meals, Cheese Bulgogi Cupbap and Chicken Mayo Cupbap, in line with the ‘small meal trend’ that enjoys eating smaller amounts.

The weight of these products is around 200g, which is less than half the weight of existing lunchbox menus. The price has also been significantly lowered to 2,300 won, comparable to the price of one roll of gimbap.

The Cheese Bulgogi Cupbap features rice mixed with soy sauce and butter, topped with pork bulgogi and cheese. The Chicken Mayo Cupbap contains egg fried rice mixed with teriyaki sauce, chicken, danmuji (pickled radish), and mayonnaise sauce.

GS25 expects these products to receive great responses as a light breakfast option for office workers and a simple meal for children. They plan to gradually expand the petite cupbap lineup in the future.

A GS25 representative said, “We expect the two specially planned petite cupbap products to receive great responses from customers, fueled by the recent surge in the ‘Sosikja’ (small eater) trend. We will continue to focus on introducing convenience store foods that lead trends.”

This content was produced with the assistance of AI translation services.