bhc Group to Open 'SuperDuper' Global Flagship Store in Gangnam on Next Month 1st

Located Near Seoul Sinnonhyeon Station... First Global Store Outside the US
120-Seat Duplex Structure... Orange Color and Wood Material Interior

SuperDuper Gangnam Branch of bhc Group. Photo by bhc Group

[Asia Economy Reporter Moon Hyewon] bhc Group is expanding its business area by entering the premium handmade burger market.

bhc Group announced on the 31st that it will open and operate the first global store of ‘Super Duper,’ a premium handmade burger brand representing San Francisco in the western United States, near Sinnonhyeon Station in Seocho-gu, Seoul, on the 1st of next month.

Super Duper is the first global store opening worldwide outside the United States.

The Gangnam store has a total of 120 seats and is a two-story structure. With an orange color scheme and warm lighting, the modern and sophisticated interior creates a lively atmosphere, allowing customers to comfortably enjoy burgers while feeling the local San Francisco vibe. In particular, it draws attention by showcasing the world’s highest-class burger dining interior that combines burgers and dining.

The first floor of the store features an interior reminiscent of burgers, completed with orange colors and wood materials. Visitors can see various designs in the signature orange color of Super Duper and elements symbolizing eco-friendly ingredients. Additionally, the application of metal materials, contrasting with the natural and comfortable interior, conveys the message of ‘Hyper-Slow.’

Super Duper differentiates its taste with juicy natural beef patties and special-made buns that best complement the Super Duper patties. It embodies the value of slow food by using Super Duper’s unique American local special super sauce, homemade pickles, and fresh ingredients.

To realize the authentic taste of Super Duper, bhc Group not only uses beef patty raw materials sourced directly from the U.S. but also had its R&D researchers visit the local patty factory in the U.S. to learn patty processing techniques. Furthermore, through technical partnerships, most ingredients such as handmade buns made in collaboration with Our Bakery, super sauce, large handmade pickles, and California cheddar cheese have been standardized and systematized to match local specifications.

The Gangnam store offers seven types of burgers, four side menus, as well as beverages including shakes, sparkling drinks, and coffee.

Burger prices range from 8,900 KRW to 13,900 KRW, providing a diverse lineup to broaden consumer choices.

bhc Group is holding an event until the 7th of next month, where the first 100 customers each day who order from the menu will receive a Super Duper travel pouch and a Super Duper sticker pack. Additionally, a ‘Check-in Event’ will run until the 14th of the same month, giving participants who vote for their anticipated Super Duper menu via QR code access a Super Duper sticker pack as a gift.

This content was produced with the assistance of AI translation services.