Posted Inaugural Speech on Company Bulletin Board with Employee Comments Enabled
Thousands of 'Likes' on Post by Employee Sharing Name with Late Chairman Lee Geonhee

Samsung Electronics Chairman Lee Jae-yong is shouting "Fighting" with employees during his visit to a partner company in the Gwangju Pyeongdong Industrial Complex on the 28th. Photo by Yonhap News

Samsung Electronics Chairman Lee Jae-yong is shouting "Fighting" with employees during his visit to a partner company in the Gwangju Pyeongdong Industrial Complex on the 28th. Photo by Yonhap News

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[Asia Economy Reporter Kim Hyunjung] The best comment writer on Samsung Electronics' internal bulletin board celebrating the inauguration of Samsung Electronics Chairman Lee Jae-yong has become a hot topic for being named 'Lee Geon-hee'.


According to a Yonhap News report on the 29th, Samsung Electronics posted a message titled "Challenge for the Future" written by Chairman Lee Jae-yong on the internal bulletin board on the 27th and allowed employees to comment. Since no separate inauguration speech was announced, this post serves as a substitute for the inauguration speech. It contains Chairman Lee's reflections and future determination, which he shared at a luncheon with presidents of Samsung affiliates on the 25th, marking the second anniversary of his late father, former Chairman Lee Geon-hee.


As of the 28th, the post has been viewed 123,000 times and received over 1,200 comments. Coincidentally, the comment with the most 'likes' was written by someone named 'Lee Geon-hee'. Naturally, this Lee Geon-hee is not the late former chairman but a namesake, reportedly an employee at Samsung Electronics' Giheung plant. The comment, which read "Congratulations, Chairman," received over 4,500 likes and was selected as the best comment. The second-place comment received about 520 likes, showing a significant gap between first and second place. A Samsung Electronics official stated, "Since there are so many employees, there are dozens of employees named 'Lee Geon-hee'." It is known that Samsung Electronics has about 110,000 domestic employees.


Meanwhile, Chairman Lee Jae-yong said in his post, "Samsung must be with society. We must share and grow together with customers, shareholders, partner companies, and local communities," pledging to share profits with shareholders and the company. Since his inauguration, he has continued active engagements, including visiting Samsung Electronics' Gwangju plant and partner companies in Gwangju on the 28th.



Inside and outside Samsung, although Lee Jae-yong has already been playing the role of the head of the group, there is an atmosphere of expectation that he will take a more active role in overcoming crises now that he officially holds the chairman title. Expectations are also growing for improvements in organizational culture and the payment of special year-end bonuses.


This content was produced with the assistance of AI translation services.

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