Korea Investment Trust Management Launches Campaign to Create 'Pension Millionaires' in South Korea

[Asia Economy Reporter Hwang Yoon-joo] Korea Investment Management has announced its ambition to embark on a grand journey to make the people of the Republic of Korea pension wealthy under the slogan "Pension Wealthy Korea Investment."

Korea Investment Management announced on the 28th that it will start advertising from the 29th as the first phase of the "Pension Wealthy" campaign. Actor Lee Dong-wook was selected as the exclusive model.

Korea Investment Management stated that through actor Lee Dong-wook, who has a sophisticated style and a trustworthy image, they plan to break the stereotype that pensions are products for the elderly and convey that pensions are also necessary for young and trendy generations.

The theme of this new advertising campaign is "Pension Today, Wealthy Tomorrow." The ads are set against backgrounds such as workplaces and homes. The content conveys the meaning that office workers and students need to start investing now to have what they want and desire. The new advertisements can be seen on TV, various online platforms, and outdoor advertisements.

Meanwhile, Korea Investment Management will hold the "Korea Investment Pension Wealthy" investment seminar on November 1. It plans to propose specific "Pension Wealthy" solutions targeting banks, securities, and insurance companies that serve as customer contact points. On the 5th, Korea Investment Management developed its own glide path and launched the "Korea Investment TDF Self-Managed ETF Focus Fund," which it directly manages. Through its own glide path, it can provide customized TDF solutions tailored to occupations rather than the national average. Companies interested in the "Pension Wealthy" solution can contact the Solution Headquarters of Korea Investment Management.

This content was produced with the assistance of AI translation services.