Shinsegae International Launches UGG Apparel Line in Korea for the First Time

Exterior view of UGG 'Workout Hongdae Rise Branch' pop-up store. Photo by Shinsegae International

[Asia Economy Reporter Song Seung-yoon] Shinsegae International announced on the 28th that it will launch UGG's clothing line in Korea this month and operate a clothing-exclusive pop-up store at the ‘Worksout Hongdae Rise Branch’ until the 30th of next month.

UGG, which sparked a global shearling boot craze in the early 2000s, has recently re-emerged as the latest trend among young people riding the retro wave, entering its second heyday. From January this year to the present, UGG sales have increased by 75.1% compared to the same period last year. Ahead of the winter peak season, UGG plans to expand its product range beyond its main category of shoes to include clothing targeting the tastes of its core customer base of people in their teens and twenties, aiming to capture the Generation Z market in earnest.

To open the clothing pop-up store, UGG partnered with Worksout, which is emerging as a mecca for street fashion shopping. Located in the main commercial area of Hongdae, Worksout is a select shop specializing in domestic and international street fashion brands, continuously offering raffles and limited releases of popular brands that young people are enthusiastic about.

The UGG pop-up store, set up as a shop-in-shop on the first floor of Worksout, sells all items from the new clothing collection as well as shoes and cold-weather accessories. The main products include fleece material jackets and coats essential for winter, as well as hoodies, sweatshirts, and jogger pants.

The ‘Frankie Sherpa Trucker Jacket,’ which has received a good response since its launch, is a product that reinterprets the cozy teddy bear coat into a shirt form, making it lighter and easier to coordinate. The soft fleece material enhances warmth, and the lining is finished with a soft satin-feel fleece material. The ‘Dailin Bonded Fleece Pants’ and ‘Joan Bonded Fleece Hoodie,’ which can be coordinated as a set or separately, are jogger pants and hoodies made from recycled polyester material. They feature fleece (shearling) trimming on pockets and seams for a point of interest and provide comfortable and warm wear with fleece lining.

A Shinsegae International UGG representative said, "Earlier this year, fashion products such as training suits sold as avatar items in the metaverse ‘Zepeto’ were sold out immediately upon release, creating a big sensation, which led to the full-scale launch of the clothing line." They added, "We plan to actively promote various product lines and marketing targeting the younger generation who can recognize UGG as a new and hip brand."

This content was produced with the assistance of AI translation services.