Mom's Touch, Pizza & Chicken Franchise Expansion... "Targeting 100 Stores Within the Year"
[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 28th that it will expand its franchise business nationwide just three months after launching ‘Mom's Touch Pizza & Chicken.’ The company aims to operate about 100 pizza franchise stores by the end of this year.
Starting the Pizza & Chicken franchise business in July this year, Mom's Touch has expanded customer access nationwide by opening the first Jeju branch, ‘Sinjeju Branch,’ following Seoul, Gyeonggi, Incheon, Daegu, Busan, and Gangwon. As of this month, 23 Pizza & Chicken stores are already operating in major commercial districts nationwide, and including brands like ‘Pizza Heaven’ and ‘Boombata,’ about 70 pizza franchise stores are currently in operation.
According to Mom's Touch, the Pizza & Chicken Gangneung Central Branch, which opened last August, doubled its weekly sales simply by switching brands at the same location.
Pizza & Chicken is a low-capital startup model optimized for packaging and delivery, operated by 1.5 to 2 people. Startup costs are reduced to about 50% of existing Mom's Touch stores to lower the entry barrier for entrepreneurship, and support measures such as business conversion support programs and startup incubating promotions are provided to existing franchisees.
The signature menu, the ‘Peach Set,’ is characterized by offering pizza, chicken, and cola abundantly at the price of one pizza. The pizza lineup includes six authentic New York-style pizzas: ▲Cheese Pizza ▲Pepperoni Pizza ▲Super Supreme Pizza ▲Quattro Cheese Bulgogi Pizza ▲Hawaiian Garlic Shrimp Pizza ▲Smash Potato Pizza. The chicken menu applies Mom's Touch’s unique chicken items, from fried chicken to spicy boneless chicken, providing consumers with a familiar experience.
Mom's Touch holds startup briefing sessions every Tuesday at its headquarters’ Product Innovation Center located in Cheonho-dong, Gangdong-gu, Seoul.
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A Mom's Touch representative explained, “Pizza & Chicken, which inherits Mom's Touch’s cost-effectiveness DNA, aligns well with the budget-conscious consumption and low-capital startup trends gaining attention amid high inflation. As franchise inquiries continue to increase, we are expanding store openings nationwide.”
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