Meet 'Wooyoungwoo Gimbap' at 7-Eleven... Pop-up Store Operation

Wooyoungwoo Gimbap from 7-Eleven. (Photo by 7-Eleven)

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced on the 28th that it has signed a business agreement with Ace Story, a global comprehensive content studio and producer of the hit drama "Extraordinary Attorney Woo," and its IP business subsidiary AIMC to develop differentiated products and marketing using the Woo Young-woo intellectual property (IP).

Through the business agreement signed the previous day, 7-Eleven, Ace Story, and AIMC will actively utilize the IP of Extraordinary Attorney Woo to plan and launch related licensed products and promote various collaboration projects.

As the first collaboration with Woo Young-woo, 7-Eleven plans to release next month the "Woo Young-woo Tuna Kimbap" and "Woo Young-woo Whole Sausage Kimbap." The Woo Young-woo Tuna Kimbap contains tuna mayonnaise salad topping inside the kimbap, and the Woo Young-woo Whole Sausage Kimbap is a premium kimbap featuring a juicy whole sausage made with 96.3% domestic pork as the main ingredient.

Both Woo Young-woo kimbap varieties contain seven ingredients including carrot, cucumber, egg, pickled radish, ham, and burdock root. They are laid out so that the various fillings are visible, just like the protagonist Woo Young-woo sees before eating the kimbap in the drama. Packaged in a rectangular box with a transparent interior, these products are tailored to the Woo Young-woo drama world, appealing to those who like kimbap where the ingredients can be seen at a glance.

7-Eleven will also conduct space experience marketing. From the 2nd to the 13th of next month, for 12 days, a "Woo Young-woo Experience Zone" will be set up at the GF Plaza of Lotte Premium Outlet Time Villas, where a "Woo Young-woo Kimbap Shop" pop-up store will operate. The Woo Young-woo Kimbap Shop is decorated to look exactly like the kimbap shop in the drama to provide customers with a fun experience of the Woo Young-woo world, and the two types of Woo Young-woo kimbap will be pre-tested and sold. Afterwards, 7-Eleven plans to simultaneously sell Woo Young-woo kimbap at all stores nationwide next month.

Kim Byung-chul, head of marketing at 7-Eleven, said, "We have prepared various events and products through a business agreement with the hit drama Extraordinary Attorney Woo, which gained nationwide popularity," adding, "We hope you look forward to various fun experiences that can be enjoyed and tasted through collaboration with Woo Young-woo."

This content was produced with the assistance of AI translation services.