"Recharging While Listening to Haevichi Flea Market on an Autumn Night Dyed in Sunset Glow"

Haevichi Hotel & Resort and NHN Bugs Collaborate to Release 'Essential' Playlist

'Haevichi X essential; Playlist' (Photo by Haevichi Hotel & Resort).

[Asia Economy Reporter Yuri Kim] Haevichi Hotel & Resort announced on the 27th that it released the 'Haevichi X essential; Playlist' at 6 PM, a collaboration with Essential, the official channel of Bugs Music PD, as part of its company-wide brand campaign.

Essential is a popular YouTube channel with over 1 million subscribers, known for music curation content featuring playlists tailored to specific themes accompanied by stylish thumbnails (representative images). It has gained great popularity among people in their 20s and 30s. Haevichi undertook this collaboration to naturally convey and resonate its brand value with the public through a new approach using music.

The 'Haevichi X essential; Playlist' was prepared based on Haevichi’s brand mission of "providing recharging that inspires new inspiration," adding a seasonal sentiment. The theme is "A recharging time with emotional pop music on a night dyed by the autumn sunset glow," consisting of 20 emotional pop songs suitable for comfortable relaxation. The thumbnail features the image of the outdoor bar 'Byeolbichi Garden,' set up at sunset by the sea in front of Haevichi Hotel in Jeju, evoking a feeling of healing while enjoying the sunset at a beautiful travel destination.

Both online and offline events have been prepared. On the first floor lobby of Haevichi Hotel, the 'Haevichi X essential; Listening Zone,' created in collaboration with Hyundai Mobis, will operate until November 10. The digital active speaker 'M6' by Meridian, a British high-end audio brand that jointly developed the 'Premium Sound System' installed in Hyundai Mobis and Kia K8 and EV6 vehicles, will be installed.

On the Essential channel community, a review event will be held until November 9. Participants can leave their reviews in the comments and enter the event through the participation URL. On Haevichi’s Instagram, a certification photo event will run until November 16. Prizes such as accommodation vouchers for Haevichi and Rolling Hills Hotel, dining vouchers at Haevichi, and the 'LG XBOOM Go PL7 Speaker' featuring Meridian technology will be provided through a draw.

This content was produced with the assistance of AI translation services.