Market Kurly Offers Up to 35% Discount on Premium Hanwoo Beef for Hanwoo Day

Market Kurly offers up to 35% discount on top-grade Two Plus Hanwoo in celebration of Hanwoo Day. (Photo by Market Kurly)

[Asia Economy Reporter Jeon Jinyoung] Kurly announced on the 27th that it will hold a special event called ‘A Good Day to Eat Hanwoo’ until the 3rd of next month. In celebration of ‘Hanwoo Day’ on the 1st of next month, more than 80 related products, from premium Hanwoo beef to accompanying vegetables and ready-to-eat meals, will be offered at discounts of up to 35%.

Through this special event, customers can purchase various products from Kurly’s premium Hanwoo private brand (PB) ‘PPUL;ppul’ at affordable prices. This is top-grade 1++ Hanwoo beef, evaluated by professional auctioneers to be within the top 0.3%. The products, which are of excellent quality as demonstrated by their participation in this year’s National Hanwoo Ability Evaluation Contest hosted by the Ministry of Agriculture, Food and Rural Affairs and others, have been prepared through specialized aging processes by cut.

Product recommendations by category according to preferences are also offered. Hoengseong Livestock Cooperative Hanwoo’s ‘1++ Hanwoo Sirloin Steak’ and Gyeongju Cheonnyeon Hanwoo’s ‘1++ Hanwoo Chadolbagi (brisket) for grilling’ are suitable for grilling due to their tender texture and rich meat juices. Taeu Hanwoo’s ‘1+ Hanwoo Cut Soup Meat’, which is low in fat and suitable for soup and bulgogi, and Gyeongju Cheonnyeon Hanwoo’s ‘1++ Hanwoo Bulgogi Meat’ are also available.

Various vegetables, butter, and cheese that pair well with Hanwoo dishes are also on sale at discounted prices. Kkotdeungttang Isigny’s ‘AOP Portion Butter’ is famous as a premium butter boasting a soft and savory flavor. Conquista’s ‘Burrata Cheese’ offers a chewy and creamy texture to enjoy at once.

No Sieun, head of Kurly’s Promotion Marketing Team, said, “To ease the burden on consumers and producers caused by high prices, we are offering more abundant benefits than last year,” and added, “We hope you have a fulfilling Hanwoo Day through the various Hanwoo usage curation proposed by Market Kurly.”

This content was produced with the assistance of AI translation services.