Meet LG OLED TV in a Luxury Interior Space in Colombia

LG Electronics Collaborates with Giente to Create Lifestyle Experience Space

Visitors are examining the LG OLED TV at the Giente flagship store, a luxury interior brand located in Bogot?, Colombia. / Courtesy of LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced on the 27th that it will showcase a differentiated lifestyle experience unique to LG OLED TVs through collaboration with a premium interior brand in Colombia. After partnering with high-end interior brands worldwide such as The Conran Shop in the UK, Moooi in the Netherlands, and BoConcept in Denmark, this time it chose Colombia.

LG Electronics collaborated with the Colombian premium interior brand Gente to exhibit the 'LG OLED Evo Gallery Edition' and 'LG OLED Objet Collection Pose' at the Gente flagship store in Bogot?, Colombia.

The LG OLED Evo Gallery Edition is designed to be installed flush against the entire wall like an art frame or placed upright by combining it with a gallery stand, allowing it to harmonize well with the surrounding interior. The LG OLED Objet Collection Pose features a design TV that connects the panel and body with a U-shaped elegant curve and applies fabric material to the exterior.

Visitors to the store can experience an elegant and restrained lifestyle created by the harmony of LG OLED TVs and Gente’s premium furniture. Thanks to the high picture quality of LG OLED TVs, they can also view non-fungible token (NFT) artworks by 22 artists from eight Latin American countries.

LG Electronics will operate the lifestyle experience space created this time until the end of this month. Next month, the collaboration will expand to Gente stores throughout Colombia for one month.

Kim Jaesung, head of LG Electronics Colombia, said, “We will continue premium marketing so that more customers can experience the differentiated lifestyle offered by LG OLED TVs.”

This content was produced with the assistance of AI translation services.