Kyobo Securities launches MyData 'Kkeul (KKL)'... "Asset management in my hands"

[Photo by Kyobo Securities]

[Asia Economy Reporter Lee Jung-yoon] Kyobo Securities announced on the 26th that it has launched 'Kkeul (KKL)', a financial MyData application (app) that provides coaching for both financial and non-financial asset management in one place.

Kkeul means gathering assets, attracting investment information, and raising financial self-esteem, symbolized by a rotated form of 'FIN' from FINANCE.

Kkeul collects and manages scattered customer information to provide customized financial services. It is mainly composed of three categories: ▲Asset Management ▲1-on-1 Rate of Return Competition ▲Investment Community.

First, the asset management service manages both financial and non-financial assets at once. It expands management from financial assets connected to daily life such as banks, securities, cards, insurance, and telecommunications to non-financial assets such as real estate, automobiles, cryptocurrencies, and artworks. It also provides personalized investment information by analyzing consumption and spending management and consumption patterns.

The 1-on-1 rate of return competition adds fun to investing by allowing anyone to anonymously compete in domestic and international stock return competitions. Users can also compete with famous influencers and investment experts, and prizes are offered for achieving high scores.

The investment community is a space called 'Ground' where users can freely share investment concerns and financial technology information. Unlike general stock discussion rooms, it is based on API (Application Programming Interface) integration authentication, allowing only actual owners of specific stocks to enter. Various discussions and consensus on investment information can be formed, and stock investment return rankings can be checked by community.

Lee Yong-hoon, Head of Digital New Business Division at Kyobo Securities, said, "In the future, we plan to introduce customer-oriented services using relational databases and recommendation search engines, as well as customized services such as asset rebalancing and portfolio recommendations."

Meanwhile, a launch event for MyData Kkeul will be held next month. All users who sign up for Kkeul and link their MyData assets will receive a Starbucks Americano gifticon, and through a draw, a total of 10 people will each receive a 990,000 KRW department store gift certificate.

This content was produced with the assistance of AI translation services.