Volvo Wins Two Crowns: 1st Place in Product Quality and After-Sales Service Satisfaction

Imported Cars and Domestic Cars Included Achieve Highest Scores

[Asia Economy Reporter Kiho Sung] Volvo Cars Korea has achieved a double crown by ranking first in both product satisfaction (TGR) and AS satisfaction categories in the ‘2022 Automobile Planning Survey’ conducted by the automotive research company Consumer Insight. Notably, it achieved the highest score including both imported and domestic cars. In addition, it earned the honor of ranking first among European brands in initial quality satisfaction and durability quality satisfaction.

Consumer Insight, a consumer research specialist organization, has been conducting surveys annually since 2001 targeting approximately 100,000 automobile consumers.

Among them, in the product satisfaction evaluation conducted on 6,846 people who purchased a new car within one year, Volvo Cars recorded 864 points, exceeding the industry average (803) by 61 points, ranking first overall among domestic and imported car brands for three consecutive years. Along with this, in the AS satisfaction survey conducted on 31,220 people who have experience using official service centers and partner maintenance shops, it scored 846 points, ranking joint first. This is the highest score including both imported and domestic cars as well as the industry average, marking four consecutive years of upward trend.

Furthermore, it was recognized for product quality by ranking first among European car brands in the ‘initial quality’ (TGW-i) and ‘durability quality’ (TGW-d) categories.

Lee Yun-mo, CEO of Volvo Cars Korea, stated, “This survey has proven our relentless efforts and considerations for solid growth,” and added, “We will continue to strive to reduce the burden of vehicle maintenance for all Volvo car customers and provide differentiated Swedish luxury value.”

This content was produced with the assistance of AI translation services.