GS The Fresh, Pickled Baechu Sales Surge 2.5 Times Compared to Last Year... Pre-Orders Available Until Next Month 1st

A producer from Haenam, the cabbage production area supplying pickled cabbage to GS The Fresh, is posing with freshly harvested cabbages. (Photo by GS Retail)

[Asia Economy Reporter Jeon Jinyoung] GS Retail's supermarket GS The Fresh announced on the 26th that sales of salted napa cabbage have increased 2.5 times compared to the same period last year. This accounts for half of last year's total salted napa cabbage sales.

GS The Fresh is focusing on securing additional supplies by visiting major production areas in response to the demand exceeding expectations. In particular, ahead of November, when the demand for salted napa cabbage peaks, agricultural product planners (MDs) personally visit the production sites to continuously check the growth process, ensuring the provision of salted napa cabbage of the highest quality.

GS The Fresh is conducting its fourth pre-order for salted napa cabbage until the 1st of next month. They have offered three types of salted napa cabbage from Jeonnam Haenam, Chungbuk Goesan, and Gangwon-do, which have long been recognized as prime napa cabbage production areas, as pre-order products.

In line with the purpose of stabilizing prices, a budget-friendly promotion offering up to 25% discount when paying with affiliated cards has also been prepared. When purchasing with affiliated cards, the 20kg Haenam salted napa cabbage is priced at 37,800 KRW, while the Goesan highland salted napa cabbage and Gangwon-do highland salted napa cabbage are available at 39,800 KRW and 49,800 KRW respectively.

The three types of salted napa cabbage can be conveniently purchased by visiting a nearby GS The Fresh store to place a pre-order or through the GS Retail integrated application (app) ‘Uri Dongnae GS’ pre-order service, with free delivery to the designated location on the desired date.

Son Minsik, Agricultural MD of GS The Fresh, said, “As the convenient kimchi-making culture trend spreads, sales of salted napa cabbage are more than twice those of raw napa cabbage. GS The Fresh focuses on intensive management from the growth stage of napa cabbage and operates only quantities produced in factories certified with the Hazard Analysis and Critical Control Points (HACCP) to provide the highest quality salted napa cabbage in response to the increased demand.”

This content was produced with the assistance of AI translation services.