CJ ENM Launches New York Premium Fashion 'Barneys New York Collection'

Exclusive Domestic Fashion License Agreement with US ABG Group and Barneys New York
Limited Quantity Pre-Launch of 16 Items... Full Volume Expansion Starting Next Year

'Barneys New York Collection' 2022 FW photoshoot (Photo by CJ ENM).

[Asia Economy Reporter Yuri Kim] CJ ENM Commerce Division announced on the 26th that it has signed an exclusive license agreement with Authentic Brands Group (ABG), the U.S. company holding the rights to 'Barneys New York,' to operate the domestic fashion business and will launch Barneys New York's premium fashion private brand (PB), 'Barneys New York Collection.'

Barneys New York is a luxury department store established in New York in 1923. At that time, it was the first to introduce European high-end brands to the U.S., gaining the support of New Yorkers. Barneys New York led trends in the American fashion industry with unique moves that were unprecedented at the time, such as collaborating with designers and artists to present co-branded products beyond simple sales.

The Barneys New York Collection is Barneys New York's fashion PB, characterized by classic designs that create a comfortable yet luxurious atmosphere. CJ ENM stated, "This season, as a pre-launch concept, we have carefully selected 16 items from the Barneys New York Collection to offer in limited quantities, and we plan to expand the volume significantly starting next year." The Barneys New York Collection can be purchased at the Barneys New York brand section within the fashion-specialized platform Celebshop. To commemorate the launch, some products from the Barneys New York Collection will be sold at a 15% discount for five days.

CJ ENM has acquired licenses for many overseas famous brands such as 'Karl Lagerfeld Paris' and 'VW Vera Wang,' offering premium clothing at reasonable prices. Last year, it also consecutively acquired high-end brands such as 'Brooks Brothers,' known as the suit of U.S. presidents, and 'Senjohn Blue Label,' the licensed brand of women's luxury brand 'Senjohn.'

Hwang Yena, head of new fashion business at CJ ENM Commerce Division, said, "Starting next year, we will actively pursue the domestic fashion market by spreading brand value through various activities such as collaborations and pop-up stores."

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