Hansot Introduces Single Variety Shindongjin Non-Glutinous '2022 New Rice'

[Asia Economy Reporter Moon Hyewon] Hansot Dosirak announced on the 25th that it will launch the single-variety Shin Dongjin dry rice ‘2022 New Harvest Rice.’

Hansot’s dry rice is an eco-friendly rice that saves water and reduces wastewater pollution. Among the so-called ‘pre-washed rice,’ it uses dry (BR) washing method dry rice that uses almost no water during washing. Through this, it saves more than 30,000 tons of water annually and reduces sewage pollution caused by washing rice.

Hansot has been releasing new harvest rice of the single-variety Shin Dongjin through contracts with local agricultural cooperatives for dry rice production. The Shin Dongjin variety is characterized by grains that are 1.5 times thicker and plumper than regular rice, maintaining excellent quality levels such as moisture, protein, and amylose content, resulting in sticky and delicious rice. In particular, the Shin Dongjin variety is suitable for protecting the most flavorful aleurone layer during the rice washing process.

Hansot has contracts with two cooperatives, Iksan Nonghyup and Okgu Nonghyup, systematically managing from production to harvest, distribution, and sales, and practices win-win cooperation with local farmers through price stabilization. Each cooperative’s rice processing center mills rice daily according to order quantities and supplies it, and based on this system, Hansot franchise stores receive fresh rice milled within a week.

Hansot’s dry rice is cheaper than market dry rice prices while maintaining excellent quality, contributing to increased sales at franchise stores. Franchise stores can simplify cooking by just adding water without washing the rice, saving time and effort in washing rice and reducing labor costs.

Lee Youngdeok, Chairman of Hansot, said, “Dry rice is a core part of Hansot’s ESG management efforts. It plays a pivotal role in eco-friendly management and social responsibility management, including water saving, reducing domestic sewage pollution, win-win cooperation with local farmers, and win-win cooperation with franchise store owners.” He added, “We will continue to practice Hansot’s ESG management philosophy of contributing to the local community with warm dosirak at the forefront of management.”

This content was produced with the assistance of AI translation services.