Emart Releases SSG Landers Jackets with Under My Car... "250 Units Sold on a First-Come, First-Served Basis"

From 1 PM on the 31st, the price is 399,000 won

SSG Landers Championship Commemorative Jacket. (Photo by Emart)

[Asia Economy Reporter Lim Chunhan] Emart announced on the 25th that it will release an SSG Landers championship commemorative jacket in collaboration with Undermycar.

The collaborative clothing will be sold starting at 1 PM on the 31st at the 'Landers Shop by Emart' inside Incheon SSG Landers Field. The price is 399,000 KRW, and approximately 250 pieces will be available on a first-come, first-served basis.

The jacket features the SSG logo on the front left chest, and on the back, SSG's mascot Randy is reinterpreted as Cerberus, the guardian of the gates of the underworld in Greco-Roman mythology, expressed in a striking manner. At the lower back, the text 'Operation Chromite,' referring to the Incheon Landing Operation, is applied, showcasing various details symbolizing Incheon and SSG.

An Emart official said, “To increase touchpoints with MZ generation (Millennials + Generation Z) consumers, we planned the third collaboration with Undermycar, which has recently gained great popularity. We plan to expand our consumer base and provide unique experiences through collaborations with various brands in the future.”

This content was produced with the assistance of AI translation services.