hy, Cooper's Model Casts Actor Kang Ki-young... "Let's Cherish Each Other's 'Gan'"

[Asia Economy Reporter Eunmo Koo] hy has selected actor Kang Ki-young as the model for its liver health brand Cooper's.

hy judged that Kang Ki-young's warm mentor image aligns with the concept of the new advertising campaign. The theme of this campaign is "Let's cherish each other's liver," playing on the wordplay between "liver (肝)" related to liver health Cooper's and "relationship (間)." The advertisement features a boss and subordinate in workplace and military settings, acting out work stress situations, and using Cooper's to take care of their relationship and health. The new advertisement can be seen on TV, online platforms, and outdoor advertisements.

Kang Ki-young gained great popularity through the drama "Extraordinary Attorney Woo." He played the role of Jung Myung-seok, Woo Young-woo's workplace boss, helping Woo Young-woo break social prejudices and grow.

Cooper's is hy's representative liver health product, consisting of two types: Liver Health Liver Fatigue Care Cooper's and Liver Health Cholesterol Care Cooper's. It is a dual-formulation product, with tablets containing milk thistle and red yeast rice, and liquid containing Hovenia dulcis fruit extract powder and probiotics.

A hy representative said, "This campaign conveys the message that in today's busy modern society, consistent care is needed for both liver health and human relationships," adding, "We will continue to communicate steadily with customers and carry out brand campaigns that can resonate together."

This content was produced with the assistance of AI translation services.