Shilla Stay Approaches 1 Million Room Sales... Expected to Reach 1.25 Million Rooms Sold by Year-End

Exterior of Shilla Stay branches. (Photo by Hotel Shilla)

[Asia Economy Reporter Jeon Jinyoung] Shilla Stay announced on the 23rd that it is about to surpass 1 million room sales in a single year, becoming the first domestic hotel single brand to achieve this milestone. Selling 1 million rooms is a first for a domestic hotel single brand. Shilla Stay has been operating 14 locations including Dongtan, Yeoksam, Haeundae, and Yeosu since opening Shilla Stay Dongtan in 2013.

The 1 millionth check-in requires more than 3,000 check-ins daily since early this year, which corresponds to an average occupancy rate of 80% to achieve.

Shilla Stay attributes this strong performance to the rise of the MZ generation (Millennials + Generation Z) as major customers, the increasing popularity of business hotels, and Shilla Stay’s practical interior design along with various packages such as ‘living for a month’ and ‘workation.’

Shilla Stay turned profitable three years after starting operations in 2016, experienced losses in 2020 due to COVID-19, but has returned to profitability since 2021.

Ahead of the 1 millionth check-in, Shilla Stay is holding an event where customers who check in at specific sequence numbers will receive accommodation vouchers.

To raise anticipation for the 1 millionth check-in, customers who check in as the 970,000th, 980,000th, and 990,000th guests will receive 3-night accommodation vouchers valid at all Shilla Stay locations. The 999,999th check-in customer will receive a 10-night accommodation voucher valid at all Shilla Stay locations, and the grand 1 millionth guest will be awarded a 100-night accommodation voucher and a pure gold bar worth 1 million KRW. The 100-night accommodation voucher is valid for 5 years and can be used at any newly opened Shilla Stay locations in the future.

This content was produced with the assistance of AI translation services.