"Halloween Day at Convenience Stores"...From Costumes to Snacks

CU, Halloween Product Sales Up 33.5% Last Year
7-Eleven Sells Snoopy Halloween Edition Blocks
Emart24 Collaborates with Jeomsin to Launch Food Items

Models are introducing Halloween products at the convenience store CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] Convenience stores have showcased a variety of products such as costumes, party supplies, and snacks to celebrate Halloween Day.

According to the industry on the 23rd, CU is holding a special event on its membership application (app) Pocket CU until the 31st of this month, offering free delivery for planned products including costumes, party supplies, and snacks. Featured products include three types of costume hats: Pikachu, Purin, and Jammanbo. They also sell two types of horror fashion masks and four costume dresses for toddlers and elementary school students. At CU, sales of planned products during last year’s Halloween Day period increased by 33.5% compared to the previous year. By age group, people in their 20s accounted for 28.3%, and those in their 30s accounted for 53.2%, making up 81.5% of the total.

Seven Eleven introduced Snoopy Halloween edition block toys and pumpkin-themed sandwiches. The Snoopy Halloween random box contains six types of Snoopy block toys with Halloween themes such as wizard, circus, traveler, spaceship, detective, and biker, sold in a limited quantity of 30,000 units. The pumpkin egg sandwich features a soft texture with egg salad and condensed milk, complemented by the crispness of romaine lettuce.

Emart24 is launching six food products in collaboration with the mobile app Jeomsin. These products come with various tarot cards randomly included. Customers can enjoy the “Find My Soul Card” content by scanning the QR code on the back of the tarot cards to discover their personality traits. All customers who purchase Jeomsin collaboration products will receive a voucher for Jeomsin’s paid services, randomly ranging from 1,000 won to 10,000 won.

A convenience store industry official said, “Halloween Day has established itself as a new play culture centered on the MZ generation (Millennials + Generation Z), and we have prepared so that customers can easily and conveniently prepare for parties,” adding, “We will continue to enhance fun and convenience with various products and services tailored to customers’ changing demands and lifestyles.”

This content was produced with the assistance of AI translation services.