GS Retail, Over 500 Participants in Hackathon... "Innovative Ideas Overflow"

Adoption of Integrated Coupons and Digital Care for Pets

Participants are taking a commemorative photo at the final case presentation of the GS Retail online hackathon 'Clover'.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 21st that about 500 people participated in the online hackathon 'Clover,' generating various innovative ideas such as integrated coupons and digital care for pets.

Clover is an online hackathon event that GS Retail has been conducting for four years since 2019. Teams of 3 to 4 members autonomously form, receive design thinking training, and propose ideas to solve problems. This year, people in their 20s accounted for 20%, and those in their 30s made up 71%, totaling 91% of all participants. Young employees are voluntarily and actively presenting ideas, leading the company's innovation.

This year, various proposals were selected as excellent ideas, including ▲ the 'Integrated Coupon' service that offers related product recommendations and discounts across GS Retail's various channels ▲ integrated digital care for pets ▲ strengthening loyalty through differentiated 'physical cards' provided with Cafe25 subscriptions ▲ personalized menu recommendations and recipe services based on individual data.

Hyunsoo Heo, Vice Chairman and CEO of GS Retail, said, “The business environment has become increasingly unpredictable after the COVID-19 pandemic,” and urged, “Please continue to foster a culture of collaboration with colleagues from the customer's perspective and a willingness to challenge without fear of failure.”

This content was produced with the assistance of AI translation services.