SK Magic Opens 'Mattress Pop-up Store' at Yongsan I'Park Mall

SK Magic Opens Mattress Pop-up Store at Yongsan I'Park Mall.

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 20th that it has opened a mattress pop-up store at Yongsan I'Park Mall and will conduct experience programs and on-site promotions until November 9.

At the pop-up store located on the 4th floor 'Living Park' of I'Park Mall, customers can directly experience and compare various types of mattresses, including premium beds, Walkerhill mattresses, and Eco Hue Special Plus. An exhibition space where SK Magic's main products such as water purifiers, food waste disposers, and air purifiers can be found all in one place has also been prepared.

Visitors can directly compare and experience mattresses used in actual Walkerhill Hotel & Resort suite rooms such as the Ambassador Suite, Royal Suite, and Presidential Suite. A demonstration of the professional on-site management service ‘Safe OK Service,’ which includes mattress cleaning and sterilization, will also be held, and consultations and contracts can be made on-site immediately.

Benefits are also provided for visiting customers. All consultation customers will receive a free voucher (one-time use) for the mattress specialized care service ‘Safe OK Service.’ Among the consultation customers, a draw will be held to give generous gifts such as Walkerhill Hotel & Resort gift certificates and diffusers.

An SK Magic official said, “We planned this event to provide an opportunity to directly compare, experience, and purchase various products including premium beds equivalent to those in luxury hotels and Walkerhill mattresses,” adding, “We will continue to make greater efforts to provide optimized customer experiences as a lifestyle subscription company.”

Meanwhile, to provide customer experiences, SK Magic introduced the brand experience space ‘It’s Magic’ last year, followed by an experiential store in the form of a ‘Shop in Shop’ linked with SK Telecom stores. They are also accelerating efforts to enhance customer experience using digital technologies such as a virtual reality (VR)-based website and the introduction of an E-catalog.

This content was produced with the assistance of AI translation services.