U+ Idleunara Expands Original Content... "Establishing Itself as a Growth Care Platform"

A child model from LG Uplus introducing new original content from U+ Idle Nara. Photo by LG Uplus

[Asia Economy Reporter Oh Soo-yeon] LG Uplus announced on the 20th that it has expanded new original content on the infant-exclusive platform ‘U+ Idle Nara.’ This is part of the U+3.0 strategy to strengthen platform competitiveness by providing customized content according to children’s growth, offering new value to both parents and children.

The newly added original content includes ▲Seol Min-seok’s World History Adventure ▲Egg Doctor and Nature Friends 2 ▲Our Child Has Changed Returns, three titles in total. LG Uplus collaborated with production companies holding competitive intellectual property (IP) to jointly carry out all processes from content planning to production and investment. In particular, the new content was produced with themes preferred by children aged 7 to 9, matching the growth of customers who were infants at the time of U+ Idle Nara’s launch in 2017.

‘Seol Min-seok’s World History Adventure’ is content that adapts world history books into animation. Based on Seol Min-seok’s history series, the number one children’s bestseller with over 5 million cumulative sales, the content was completed in a ‘moving toon’ format that adds motion and effects to the book content, enhancing children’s immersion. The content, produced in the volume of five books, will be uploaded weekly through U+ Idle Nara. Even before its release, this content has been generating buzz through ‘U+ Mom Salon,’ the U+ Idle Nara user community, raising expectations.

‘Egg Doctor and Nature Friends 2’ is a real variety-style content where popular creator Egg Doctor, who has 460,000 subscribers, observes and introduces insects. It is a sequel to the first original nature observation content released in March. A new ‘Collection Diary’ segment, not present in the previous work, was added to provide children with an experience as if they are collecting insects themselves.

Original content for parents was also produced. ‘Our Child Has Changed Returns (Uadal Returns),’ co-produced with SBS Plus, is original content created by the production team of the show that ended in 2015, reuniting after seven years. It provides customized solutions by experts in various fields according to the child’s temperament and issues, reflecting changed parenting trends. Uadal Returns can be watched for free via replay on the U+ Idle Nara app and the IPTV service U+tv.

LG Uplus plans to focus on expanding original content on U+ Idle Nara in the future. To enable children to naturally learn while enjoying content, original content in fields such as science and world travel will be added as early as this year, and collaboration with creators will be actively promoted to make it easier for children to enjoy the content.

Moon Hyun-il, head of the Idle Nara business at LG Uplus, said, “We produced high-quality original content combining popular IP and learning so that customers can have a differentiated experience through Idle Nara,” adding, “We will continue to strive to establish ourselves as a leading ‘growth care platform’ in Korea through more active original content production and provision.”

This content was produced with the assistance of AI translation services.